A conceptual advertising campaign developed for Tom Ford’s Tobacco Vanille, built around themes of mystery, sensuality, and timeless allure. The campaign concept,

“Unveil the Enigma” explored how cinematic visual storytelling and atmosphere can translate fragrance identity into an emotionally immersive luxury campaign experience aligned with Tom Ford’s existing visual language.

KEY HIGHLIGHTS

• Developed original campaign concept and visual narrative for Tobacco Vanille

• Led creative direction across mood boarding, casting, styling, and storyboarding

• Conducted brand research to align campaign execution with Tom Ford’s luxury identity

• Collaborated with a multidisciplinary production team, including director/DP, photographer, colorist, etc.

• Produced final print, digital, and out-of-home campaign assets