A fashion film and editorial project for Diesel, developed from concept through production. The creative premise, "when life gives you lemons, make wine,” was built around Diesel's brand ethos of conscious hedonism and rebellious self-expression, reframed through a Gen Z lens of emotional wellness and authenticity.

A meditation on self-discovery, mental health, and the radical act of turning pain into pleasure.

The project included full pre-production, brand research, industry trend analysis, concept development, storyboarding, shot list, casting, styling, props, and call sheet, through to on-location production and post-production editing.