THE BRIEF:

Identify gaps in the brand's current loyalty infrastructure and build a phased strategy to deepen engagement and retention.

THE CORE FINDING:

Acne Studios lacks a formal loyalty program, a mobile app, and sufficient digital infrastructure, significant gaps for a brand whose eco-conscious, fashion-forward consumer is highly researched, digitally native, and willing to spend on brands that reflect their identity. The proposed solution spans three phases built around a tiered loyalty program, an F1/Lando Norris campaign, AR/VR integration, an "always on" email and social strategy leveraging Acne Paper, and long-term blockchain authentication for limited-edition drops, all underpinned by AI-driven CRM personalization across every touchpoint.