TO ELEVATE YOUR WORLD,
SMART DENIM
Brand optimization with AI and Web3 integration
Aritzia — Fashion Scholarship Fund
Merchandising & Retail Strategy A full merchandising and retail strategy for Aritzia's denim category, along with the integration of retail tech to create a seamless omnichannel experience.
THE BRIEF: Identify a growth opportunity within an existing brand and build the business case from product to launch.
THE INSIGHT: 46% of shoppers find denim the hardest category to buy, yet 2/3 of women consider finding the perfect pair essential. The solution pairs a six-piece smart denim assortment with IoT and RFID-powered smart fitting rooms, bridging the gap between in-store and online and solving denim's oldest problem: fit.
Skills Demonstrated:
Brand analysis · Consumer research · Competitive analysis · Product assortment planning · Merchandising strategy · Financial modeling · Six-month buying plan · Omnichannel strategy · Launch planning · Visual merchandising
